Noble State
a logo project by Noble1

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are a startup that is working on branding one devision of our business as "Noble State", a comprehensive online solution for professional real estate services.

HERE IS WHAT WE NEED:

This logo will be used specifically for Noble State. However, we are interested in branding "noble" independently as we may use this term for other synergistic business startups down the road (i.e. virgin.com hosts multiple brands under "virgin" yet iconic imagery changes around that word for their sub brands).

OUR TARGET AUDIENCE IS:

Real estate professionals from commercial to residential (including agents, brokers, appraisers, property managers, home owners etc.), age 25 - 50

WE LIKE THESE DESIGNS:

We don't know...sorry - be creative or something :) Think bold and timeless. Web 2.0 is all good, but it won't be here for long. We will be stuck with this thing for eternity, so make it cool.




WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

As mentioned above, we are interested in branding "noble" as a font or script of some kind that leaves the flexibility of using the "noble" for other industries down the road. However, "Noble State" is the business at hand it needs to be clear that it is representative of the real estate industry at large. We are open for creative interpretation so if the logo ends up with "noble state" integrated in a way that "noble" won't be reusable for another startup down the road...so be it.