CWPA Championship design
a clothing project by americanwaterpolo

Creative brief

LET ME TELL YOU ABOUT US:

The CWPA is a collegiate sports conference that includes schools throughout the country. We print items and programs specific to our championships each year that incorporate elements of the sport of water polo--- i.e. water (blue), players in action, ball (yellow with black seams).

Colors used depend on the nature of the design. Nothing is required on our end, although earth tones generally do not match our sport.

To familiarize yourself with our sport, check out our website at www.collegiatewaterpolo.org. You can also get additional background about the sport at www.usawaterpolo.com



HERE IS WHAT WE NEED:

We are hosting two championships for the sport of collegiate water polo. We need a design that can be used for both events (with different wording) so we can remain consistent for our championship images. The design will be used for the cover of a championship program and for a t-shirt.

The words for each championship are listed below and should be incorporated into each respective design. In other words, the same design will be used for both events, with different words for each event. The design should not have the words from both locations on one design:

2009 Women's Eastern Championship, Harvard University, Cambridge, MA

2009 Women's National Collegiate Club Championship, University of California-Davis, Davis, CA

OUR TARGET AUDIENCE IS:

female college athletes in the sport of water polo between the ages of 17-21

WE LIKE THESE DESIGNS:

See files uploaded for a description of what we have done in the past. Don't feel constrained to follow the exact pattern.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We absolutely must have one design that has two variations using the wording below:

2009 Women's Eastern Championship, Harvard University, Cambridge, MA

2009 Women's National Collegiate Club Championship, University of California-Davis, Davis, CA