Corporate identity design (logo and stationary) for SMR Technologies, Inc
a logo and stationery project by scottmrose

Creative brief

LET ME TELL YOU ABOUT US:

SMR Technologies, Inc. (www.smrtechnologies.com) is a new company that will provide technology consulting services generally, with an initial focus on IT Security services. Each of the company’s principles have over 2 decades of business and technology consulting experience as partners at a very large, successful consulting firm. The firm’s competitive differentiation comes from the ability to merge the approach and rigor of a large consulting firm with the flexibility, lower overhead and much deeper technical skills available through a smaller, more focused company.

HERE IS WHAT WE NEED:

Design of initial corporate identity: colors, logo, and stationary. This will be followed immediately by a project to design a presentation template and informational website.
The brand needs to convey:
• Smart (play off URL) / expertise
• Stable company, individuals
• Long-term client relationships
• trustworthy
• credible
• quality service and results
• exceptional value to cost
• security
• connecting business and technology
I want to strike a balance between “technology” and “security” services in all of the brand components.


OUR TARGET AUDIENCE IS:

IT Services buyers, either business or IT executives ranging from director to COO/CIO/Chief Security Officer. The primary issue we will need to address with buyers is the lack of a direct track record and client credentials for the new company. We will be able to highlight the founders’ long record of client service from their previous companies. The brand, and later the Website, therefore needs to convey a sense of long-term stability, expertise and trust as I talked about above.

These types of services are sold in-person after the buyer establishes a relationship with us. We will not sell services directly via the Website, however the site must help to establish the credibility and qualifications of the business. I realize this is more relevant to the next project to design the Website however it is still needs to be a consideration for the overall brand looking at how the components work together. I expect potential clients will check the site during or shortly after an initial phone conversation before they decide to take an in-person meeting. The site and potentially print collaterals will have significant influence over that decision.

WE LIKE THESE DESIGNS:

I am looking for a clean, professional, visually interesting design that has some meaning but is not overly complex. Ideally the meaning behind the logo, reflecting the values above, should require no explanation.

http://inklingmarkets.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:


All of the design components from this project will need to work within a presentation and Website.