LOGO / IDENTITY for Photography Studio
a logo project by jfchicago

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The design needed will be produced for a corporate photography studio. The name of the company is called: "Chicago Corporate Photography". We specialize in photographing people from companies for annual reports, events, headshots etc... We are not a stiff corporation like the one's that hire us, yet a creative photography studio that gives modern, fun and sophisticated images for our clients.

A little bit more about this project:
We have tried 2 times already with other designers and nothing worked. We have already spent money on this project which has gone down the toilet. If we choose your design, we have another job that we will most likely give you the opportunity to create so please keep that in mind when creating this identity.

HERE IS WHAT WE NEED:

We are needing a sophisticated yet modern logo for the company. It will be used on business cards and the website and possible future uses as well. The logo should either be very simple and not too distracting or just type would definitely work if done well with slight design concept. We would be happy to even have our name as type with a simple design within but will leave it up to you. We need this to be easily readable as well. Each name , Chicago, Corporate and Photography should have an even view. I want people to see the name quickly and know it is called "Chicago Corporate Photography."

You can create the identity/logo by using either of the 2 names:
Chicago Corporate Photography
or
Chicago Corporate Photography, Inc

your choice...

OUR TARGET AUDIENCE IS:

My customers are businesses throughout the Chicago-land area. We photograph annual reports, events, headshots etc...

WE LIKE THESE DESIGNS:

We don't want to put anything in your head. We would rather see new, fresh work.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

NO-Please, no clip-art types of art to the logo or design.
NO-No camera or tripod or anything cheesy.
NO-We do not want to look like we are a stiff corporation.

YES-We are looking for a sophisticated, moderns yet classic feel to the identity. We photograph people in a more modern style.