Logo design for internet start-up offering an innovative saving service.
a logo project by spendies

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Spendies.com is an internet start-up offering an online saving service for consumers. Our proposition is an easy to use, reliable and fun way to save money for particular goals. People can save for multiple goals at the same time.

Your friends can donate to your saving-goal, for instance for your birthday present or a charity saving-goal. These goals can be promoted through widgets on social networks like MySpace, Facebook, et cetera.

In the urban dictionary "Spendies" are gadgets that you would like to own but cannot afford at the moment.

Spendies' mission is to stimulate people to start saving for their "spendy-goals" in an early stage, instead of borrowing money at the last moment.


HERE IS WHAT WE NEED:

Primarily we need a logo for Spendies.com which reflects our brand values: social, community (saving with a group), easy to use, fun, reliable and socially responsible.
- A tagline is welcome but not necessary.


We also want a website header. This header must include a color-scheme which can be used for the overall website design.
- Web 2.0 look and feel.


OUR TARGET AUDIENCE IS:

Consumers between 18 and 35 years old.