Logo for Bennett Chiropractic
a logo project by BennettChiropractic

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Hey there! My name is Dr. Amy Bennett and I've been an associate doctor the last few years and now I'm spreading my wings and opening up my own clinic! We are very excited and getting ready to go! We are located in middle Tennessee (Smyrna, actually) and we've just picked out our location. Now we need a great logo so we can get our sign and business cards made. I'd like for the logo to convey quality and professionalism. I'm geared more towards health and preventative care not a pain clinic.

HERE IS WHAT WE NEED:

I need an all-in-one logo that I can use for my sign, business cards, promotional items, stationary- you name it. So simplicity with a professional look is what I'm looking for.

OUR TARGET AUDIENCE IS:

I'm very family oriented and love to take care of all ages of the spectrum. Being a female has great benefits in the health care world. Some women prefer a woman as their health care provider so in the past I've had a lot of female patients along with their children. Don't get me wrong, men are equally welcomed and taken care of with the same amount of attention and respect.

WE LIKE THESE DESIGNS:

I like clean lines that are simple and easy to read. Some of these below are just to get an idea of what I like:

http://developer.apple.com/business/macmarket/i...
http://www.conservatree.com/images/C4logo.gif
http://www-biology.ucsd.edu/logo/images/biologo...
http://portal.worldwaterforum5.org/SiteCollecti...

Anyway, these are a few. As you can see they are simple yet professional.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please do NOT use any spines or that active stick figure guy that is played out too much! I love earth tone colors but if you are creative I like bright primary colors that convey life, joy, health! Even though I'm female, I don't want a girlie look to my logo because I want to appeal to both genders.