Logo for Render Plus web site
a logo project by RenderPlus

Creative brief

Render Plus Systems develops and markets add-ons for Google SketchUp.

Although we have several add-on products, our main one is IRender nXt - a Photorealistic Ray Trace renderer.

We want to improve the appearance of our web site to reflect a more professional impression of Render Plus Systems.
HERE IS WHAT WE NEED:

We have already completed a crowsSPRING project to design the new web site. Now we need a logo for the web site.

Here is a prototype of the new web site: http://www.renderplus.com/htm/render_plus.htm

Here is our current home page: http://www.renderplus.com

The top of the page, through the navigation bar, is repeated on all of our pages.

Design a new logo to be used for all the pages. This will inclue a graphics logo (There is no graphics logo on the prototype site. We don't like the graphic logo on the current site.)

The logo should include the new graphic, tect for the phrase "Render Plus Systems"

The logo for the web site should be approx 300 pixels wide. We would also like another version about 1200 pixels wide for printing applications

OUR TARGET AUDIENCE IS:

Architects, graphic designers and product Designers who use 3D graphics in their work and want a better rendering system than the ones used by SketchUp.

Our target audience is design professionals. They want to see a quality in ir web site which parallels the quality of their own profession.

All of our users also use Google SketchUp, so visit their site

http://sketchup.google.com/

to get an idea of the target audience.

WE LIKE THESE DESIGNS:

Here are the web site of some of our competitors: We don't necessarily like their designs, but you may want to see what they are up to.

http://www.kerkythea.net/joomla/

http://www.suplugins.com/

http://www.chaosgroup.com/en/2/index.html

http://www.idx-design.com/

http://www.maxwellrender.com/

http://www.indigorenderer.com/joomla/


WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

New Logo delivered as transparent .PNG for use on web site and in printing applications.