Full Page Print Advertisement for Online Retailer to be Published Nationally
a print design project by Singer22

Creative brief

LET ME TELL YOU ABOUT US:

LET ME TELL YOU ABOUT US:

Singer 22
http://www.singer22.com/

We are a luxury retailer who sells celebrity clothing lines and personal looks as well as top designers.

HERE IS WHAT WE NEED:

We need an edgy, fabulous, eye-catching, dynamic, fashionably savvy full page ad that we will publish in a national magazine (we will let you know which one if you are selected!). It needs to be heavily graphics based as we can't use certain images without explicit permission. Please look at our site to get a feel for our type of apparel and shopper.

Be creative! We are looking for something to wow us! Be playful with the take on celebrity shopping - use different wording that impresses us. Feel free to browse through our front page slides for ideas.

Info on page sizing:

Live Area: 7 3/16" x 9 3/4"
Trim: 7 15/16" x 9 3/4"
Bleed: 8 3/16" x 10 3/4"

PDF/X1a Specifications:

PDF/X1a format is the preferred file format for file submission. Careful attention
must be paid to the proper creation of PDF/X1a files to ensure that
they will reproduce correctly.

PDF/X1a file saved on a 100 MB Zip, 1 GB Jaz disk, CD-ROM or
WAM!NET. Only one ad per file.

All High-resolution images and fonts must be included when the PDF/X1a
file is saved.

Only use Type 1 Fonts - No TrueType fonts or Font Substitutions.
Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200
and 400 dpi.

Total area density should not exceed SWOP 300% total area coverage.
Images should be CMYK or grayscale only. Do not nest EPS file into other
EPS files.

Do not embed ICC profiles within images .
All required image trapping must be included in the file(s)
Right Reading, Portrait Mode, 100% Size, No Rotations
Standard Trim, Bleed and Center Marks in all separations, 1/2” outside
Trim (No marks included in the “live” image area)


OUR TARGET AUDIENCE IS:

Affluent Women ages 18-35.

WE LIKE THESE DESIGNS:

We love to use the following fonts: Century Gothic, Abadi Condensed Bold (for Celebrity related looks),

Also, Pink is our signature color. We are open to other interpretations as we want this ad to be a little more edgy than our previous work.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The following information MUST be included:

Our website: www.singer22.com
Our Logo (attached)
Our Phone Numer: 877-I-Shop-22
Our Locations: Great Neck, NY and East Hills, NY

Reference to our top Brands:

Current Elliott, J BRAND, Prps, Love Quotes, House of Harlow, LNA, Wildfox, Mike & Chris, Jet, Lauren Moshi, Gypsy 05, CC Skye, Alice + Olivia, David Lerner, Vince, Siwy, Botkier, Haute Hippie, Kain Label, Lauren Conrad, Loeffler Randall, Nation Ltd., B Chyll, Fluxus, Tolani, Maya, Madsion Marcus, Kettle Black, Vix