Intent Media Inc.
a logo and stationery project by richardlharris

Creative brief

LET ME TELL YOU ABOUT US:

We are new company in the online advertising space. We specialize in very granular ad targeting to help users get the information they need. (Hence the name... we try to serve ads very relevant to the intent that users articulate).

We are also helping companies use advertising in new ways, and unlock assets that they didn't know they had. We do all of this with a lot of math/science/quantitative methods.

So we want to reflect a bit of newness, smarts, openness, optimism, and value. We are not a consumer brand--we will be B2B, so on the sober-ish end of the spectrum. Would be great if our logo reflected getting focused, zeroing in, moving down a funnel, good outcomes.

HERE IS WHAT WE NEED:

We need a logo. It will be used on our site, on our business cards, on our stationary.

OUR TARGET AUDIENCE IS:

Larger corporations/advertisers. So this will not at all be a consumer brand.

WE LIKE THESE DESIGNS:

Some things we love: Gill Sans (the font); simplicity; crispness; mondrian; constructivism, soviet posters from the 20's; the TWA terminal, the sun, bauhaus. Some links to stuff we like (stylistically):

Anton Stankowski http://tinyurl.com/bc6jsx
http://www.mediamath.com/
http://www.eulda.com/2007/
http://logopond.com/gallery/detail/53636
http://logopond.com/gallery/detail/53630
http://logopond.com/gallery/detail/54001
http://logopond.com/gallery/detail/53871
http://logopond.com/gallery/detail/53806
http://logopond.com/gallery/detail/53734
http://logopond.com/gallery/detail/53723
http://logopond.com/gallery/detail/53705
http://logopond.com/gallery/detail/53490
http://logopond.com/gallery/detail/53396

Some things we don't like much: Web 2.0 bs; anything to internet-y; stick figures or fake eyeless people of any kind, especially when jumping or reaching for the sky; clip-art; the microsoft paperclip

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It needs to have our full name, Intent Media Inc. in it...

Update 19-Feb-09, 2:12p.m. GMT

Our existing home-made logo is in the materials file... just so you get a sense of what we like... though we'd like to upgrade :)

Update 19-Feb-09, 2:35p.m. GMT

Just one note... the name of our company is Intent Media, but our URL will likely be IntentMediaInc.com... so its nice to have the "inc" there, but a little less front-and-center. If you could provide creative versions with and without the "inc" that would be great. thanks!