Logo Design - Alternative Financial Services Company
a logo project by CFSCAP

Creative brief

LET ME TELL YOU ABOUT US:

CFS Investment Group, LLC is a Lakewood, Colorado based financial services company. Created in the year 2000, this organization has differentiated itself from other firms by successfully bridging the gap between institutional and retail investing. Investing that was only available to Wall-Street is now accessible to Main-street customers. The wide range of financial products offered has allowed CFS to rapidly recruit Investment Professionals from all parts of the nation. Although the organization is expanding, it has maintained its family-like atmosphere which ultimately delivers a high level of customer service. In all its operations, CFS remains committed to operating with the highest degree of ethics and will not compromise on its values.

HERE IS WHAT WE NEED:

We are seeking a new logo for CFS Investment Group, LLC. This logo will be used on our promotional material (including various brochures), our stationary (letterhead, businesscards, folders), powerpoints, signage. This logo will have high visilbility as we distribute our materials nation-wide. We want the logo to be unique to CFS and distinct.

OUR TARGET AUDIENCE IS:

CFS has a wide range of clientel. We are looking to work with individuals and families whose income ranges from $50 000 to the millions of dollars. The diversity of our product offering allows us to cater to a wide range of demographics. Given the current financial environment, CFS wants to instill confidence in our current and future clients. Our products include capital preservation investments (through government securities and managed foreign exchange), voluntary foreign exchange, precious metals, managed futures, insurance, and securities. This is an incredibly wide range of products which are normally only available at the institutional level and they are all accessible to average individuals and families.

WE LIKE THESE DESIGNS:

Our past logos have incorporated an image of a globe and the text “CFS Capital” (our former name). Our colors have usually been green and black but we are open to all color palettes. We want the font to be legible but distinct and easily associated with CFS.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo must say our company name “CFS Investment Group, LLC”