Creative logo solutions for a very cool industrial rental company.
a logo project by basbrand

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Is it a bird, is a plane?
We are ABIRD, dutch rental specialists. We supply energy solutions, welding equipment and industrial tools. Our clients like our high level service and personal approach.

We are not a typical industrial company. We love to share our passion for design, loud music and formula 1. That's because we like to be different than our competitors. Very different.
Ever read the purple cow?

ABIRD's values include: independency, nonconformity, innovation and fun.

HERE IS WHAT WE NEED:

4 new logo's for our divisions. Surprise us with a smart solution.
ABIRD is our parent brand, but we also have 4 different divisions.
They all have their own name and logo.

Our company is growing and changing, but a little bit too fast for our logo designer.
That's why we fired him:)

Our divisions logos really need more unity. And they can use a spice-up too.
Help us out and redesign all of them.
Make them look like a family, a happy family.
Make sure they can be combined or connected tot our ABIRD logo.

Read more at: www.dutchquake.com/abird

OUR TARGET AUDIENCE IS:

Our customers are strategic renters for shipyards, shipping, offshore, energy distribution, industry, transport & heavy lifting and events

WE LIKE THESE DESIGNS:

Fierce, simple, bold, sleek and to the point. Squares, rectangles, boxes and cubes. Bright colors, high contrast and space.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Designs that have few colors and no gradients are in favor.
They save us money on stickering our machines