Logo for ART FROM THE HEART new retail art/craft gallery
a logo project by dee

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

New retail gallery in tourist mountain town of Black Mtn, NC. Art from the Heart shares the work of twenty local artists and craftspeople working in different media who express their love of nature, music, and faith through their work. Owned by ___ _____ whose sculpted jewelry designs depict the flora and fauna of her native Blue Ridge Mountains.

Gallery is decorated with mountain laurel twig displays and wood fixtures to give it a cozy, natural backdrop for artwork. We are in a conservative, traditional area known for a strong artist community so there are lots of Galleries in this tough economy for selling art. I need something eye catching but “natural” to use for signage and business cards. Sign can be hand painted so multi color is not a problem and business cards will be CMYK color. I will be using the logo in newsprint and hope it may translate adequately into grayscale. Similarly, a single-color version of the logo will be made to press onto the inside of store window, however the PSD layers could be printed in different color vinyl to achieve multi color effect. If possible, please submit single-color version with color version. Logo needs to incorporate the name of the business in such a way that it looks cohesive.

My preferred colors are soft sage or mossy greens, tans or brown, black, ivory, mauve, periwinkle, and soft pinks…i.e. natural blooming colors.

Name: Art From The Heart
Subtitle on separate layer for business card, will not be used on sign:
Locally made hand crafts and Dee Sharp Jewelry Designs
(or if using a nest image):
A Gathering of locally made Jewelry and Hand Crafts


HERE IS WHAT WE NEED:

Logo to be used on shop signage, business cards, and possible website. PSD in CMYK with separate layers of the different elements, including the name of business in its own layer, subtitle in it's own layer.

OUR TARGET AUDIENCE IS:

conservative audience, mostly tourist based, drawn to beautiful mountain setting and climate of our area.

WE LIKE THESE DESIGNS:

See attached images for ideas. These were some of my own ideas but lack appealing color coordination, font selection either too common or hard to read (I have few to choose from), and layout isn't impressive (by me w/no training). But hey, they might stimulate ideas or maybe they could be tweaked so that they look professional. Also is a photo of our local mountains for inspiration. Last is a photo of what I describe as twig displays inside a shop (that is NOT my shop, just wanted you to understand what I mean by decorating the shop with some laurel twig displays to create a natural backdrop for artwork).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It is not a must have, but I like the idea of incorporating one or more of the following: mountain(s) (see actual photo of how our mountains look in this area) , a heart, twigs/tree branches incorporated into the name, or even a twiggy nest in the logo. But I’m open to your creative ideas.