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logo for moodlube
a logo project by danimal

danimal has picked winning logo designs

For $501 they received 157 design concepts from 57 designers!

  • Award 1
    Moodlube by ebowers
  • Award 2
    moodlube by happymunmun

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Dates

Starts:17-Feb-09 7:40 a.m. GMT

Ends:3-Mar-09 7:40 a.m. GMT

Awards

Award 1: $301, was awarded to ebowers

Award 2: $200, was awarded to happymu...

Formats

"EPS","PSD","AI (VECTOR BASED)","JPG"

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

LET ME TELL YOU ABOUT US:

We are a new branded clothing and lifestyle company. Our founder coined the term 'moodlube' during a week of partying in a California beach town, hanging out with uninhibited, mellow, beautiful people. Our clothes are for them.

Our parameters for the logo are few, other than to please avoid the drug connotations that might naturally follow the description above. Pretty much anything else is on the table.

HERE IS WHAT WE NEED:

We need a logo to serve as the core identity of the company. Should be usable on web, print, and clothing--simple and versatile. This logo will undoubtedly appear on clothing, but subsequent projects will focus solely on clothes; this should be workable in a broader array of uses.

OUR TARGET AUDIENCE IS:

21 - to - 30 kids who work hard then party to let off steam. We'd love to be Tommy Bahma for this age segment (obviously, less the incesant Margaritavile vibe). Another way to describe our audience might be "bobos"--Bourgeois Bohemians who maybe wish or even try to spend the weekend toking up, but they start the weekend at 8:00pm Friday night when they're finally home from work, looking for a place to park their BMW in Manhattan Beach. The synthetic beach lifestyle.

WE LIKE THESE DESIGNS:

Go crazy.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must include .ai files in final submission.