Bassham family Dental
a logo project by donbassham

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

This is a project update for the just ended posted project for Bassham Family Dental. It has been suggested in consult with the boss and creative advice to do the following to complete this project: All entries were appreciated, the scoring only indicates that the entry is headed in the direction of what we are liking or thinking.
all are welcome to submit, but understand your time and respect that too. The intention is to develop two logos that "relate "to each other for our practice. Attempting to have one logo that fits all ages and groups was not working for us. the two logos will be 1. design to attract and grow our young adult, adult area. these are often professionals or university students. and the parents of the children we also see. We were liking the falling leaves, though that isnt a must, because it gave a sort of relaxing spa feel to it, yet life and energy. Allowed for color and just upbeat in nature! Inviting! 2. I dont know if there is a child version of falling leaves or other image, but that is the challenge!!! For all you creative minds.!!! . Would like it to tie together if possible, making this one the kid's club or kid friendly and fun version. We will also use this as sign and letter head stationary. One for adults and one for the kids. Yet people should recognize as both being a part of Bassham Family Dental. Tall Order? The Creative who suggested this has great experience and gave the example of Mcdonalds brand for their " happy meal" versus their main menu. Once we have our logos, stationary , signs all complete; we will then be headed for a web design to highlight these area of our practice and our services


So the intention is two logos. one adult oriented as in the rating results noted in ongoing project' and a second logo that is the sub brand or chils version we will use along side , maybe a separate sign on other window, Windows are the same size. Let me know if more explanation is needed will give feed back , from my support group. they like what they have seen so it should go well. Thanks Don

Total award is $900. for the two related logos. make sence?

HERE IS WHAT WE NEED:

two logos 1. adult 2. child version of adult logo

OUR TARGET AUDIENCE IS:

young children - we see from under one year old to teenagers

adult, young professionals, college and university students, staff and faculty

WE LIKE THESE DESIGNS:

the ones rated 4 are liked

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

kid friendly for second. but try and relate to adult logo