Signal communications
a logo project by rasmuscbg

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Telecommunications company aimed at private and small business sector. Key values are: Customer service, Flexibility and (maybe slightly) cheeky. Unlike most providers, the key communication form will be direct customer interaction, not over the phone or the internet.

HERE IS WHAT WE NEED:

A strong sophisticated logo, which has to be very clear. It will be used both online, in print, on clothes and pens. Has to be very simple. The logo has to involve the name "signal" and "communications" written in smaller letters, perhaps underneath the main logo.
We are open to illustrative elements, but we have thought of either: A graphic indication of "signal", some sort or beam or pulse. OR a graphic element involving a face or two faces (interaction).

We do not want both graphic elements at once, but we are open to ideas...

OUR TARGET AUDIENCE IS:

Mainly people aged 30+ in the small business sector and the private market. Both segments should be left with a sense of authority, but in a way where it is the customers needs that are in focus. The companys different plans are very múch tailormade to each customer, so the logo should reflect some sort of flexibility.

WE LIKE THESE DESIGNS:

The old Apple MacOS logo with the two faces. We like the colors blue and orange. Or red and white.

We very much like the logo on www.stormgroup.dk perhaps this shape could be changed and used in some kind of way.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We need one graphic element (Beam, pulse, wave, signal OR face) , the name in a cool writing, not handwriting.