New logo for Mikro Systems
a logo project by johnhayes

Creative brief

LET ME TELL YOU ABOUT US:

Mikro Systems provides engineering support for the design and development of breakthrough, high technology products. The “mikro” part our name relates to our expertise in developing products with very fine features and complex geometries.



HERE IS WHAT WE NEED:

We need a new logo that better communicates what we do and our expertise. (See attached file with existing logo.) The logo will be used on our web site, stationary, business cards, and printed literature and other marketing and promotional vehicles.

Possible themes:
- we provide breakthrough product designs, things that couldn’t be done before
- we’re a valuable extension to your engineering team
- we work collaboratively with you to solve your problems


OUR TARGET AUDIENCE IS:

Our target audience is product development engineers and product/project managers in high tech companies (think manufacturing not IT. Our audience is looking for ways to solve their design and development challenges. We have patented technology that permits a range of companies in aerospace, medical devices, turbines, etc., to cost effectively design & manufacture components that were only dreamed about previously. (Think GE, Boeing, Medtronics, Siemens, NASA, .....) We work collaboratively with their product design and development teams.

WE LIKE THESE DESIGNS:

Everything Apple, Inc., Meddius (meddius.com), Intalgent (intalgent.com), inch (www.inch-inc.com)
Our current colors are red and black, but we’d like to see some softer colors that will be easier to work with.
Lots of white space.
Reversable logo would be nice (logo on white backround or logo on black background)



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must be clean, energizing.
No brown, peach, or other trendy colors.

Our current Logo is shown on our website, mikrosystems.com.