Peachtree Battle Group
a logo and stationery project by BigBenjamin

Creative brief

LET ME TELL YOU ABOUT US:

"Until, you've been in politics you've never really been alive. It's rough and sometimes it's dirty and it's always hard work and tedious details. But - it's the only sport for grownups - All other games are for kids."

We are a small political consulting and public affairs firm named, Peachtree Battle Group, LLC.

Our name comes from a well known road in Atlanta, Georgia that is named "Peachtree Battle" near our first office. The avenue is located where the Battle of Peachtree Creek of the Civil War took place.

In choosing our name, we were not directly referencing war or the Civil War, but we thought the name was notable and effective for the political world. While politics is a contact sport, we are not committed to embracing the "battle" connotations, we are open and looking forward to your thoughts and suggestions.

We recognize that "cutting through" visuals are critical to communicate effectively in today's mass media environment. The recent national election demonstrated this trend and we want our brand to further communicate this paradigm.

In case it matters, we work with Democratic Candidates in the US.

Incidentally, one reason we are using this site, is we would like to see if we could use it for political campaigns in the future.




HERE IS WHAT WE NEED:

We are looking for a logo for stationary, cards and a website. We are open to any manner of design and creativity.

OUR TARGET AUDIENCE IS:

Our targets in order of importance are:

1. prospective candidates and prospective political/issue campaigns located all over the country,
2. other political consultants and media firms,
3. the general media and of course, the world at large.

We want them to think: competence, confidence, and cool.

WE LIKE THESE DESIGNS:

We like clear, effective and cool.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We are open to all great design, but please, no rebel flags.