Innovative Product and Design
a logo project by PrimeStudios

Creative brief

LET ME TELL YOU ABOUT US:

Innovative Product & Design is a graphic design and visual communications firm. Innovative will be concentrating on corporate identity of established companies. The targeted customer is a small to medium size company. The company has done well with business thus far, but they are in need of more corporate identity to allow them to move to the next level.

Innovative will offer companies a fresh perspective regarding corporate identity and visual communication. Erik has a unique background where he has Business skills and creative skills. This competitive edge allows Erik to bring both an aesthetic design focus as well as a practical, innovative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. This is useful because the clients are more business oriented.

HERE IS WHAT WE NEED:

Innovative Product & Design is looking for an attractive, professional, and creative logo. The description of the company should give you an idea for the aesthetic we want to capture.

OUR TARGET AUDIENCE IS:

See about us*

WE LIKE THESE DESIGNS:

If the designs are looking really funky (not good) I will post some examples, but I dont want to put bounds on creative design.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing tacky please, no MSpaint stuff, new-age professional please.