e-Ka$h
a logo project by Yemile

Creative brief

LET ME TELL YOU ABOUT US:

E-Ka$h is a loyalty program for a hotel chain of 7 brands in Mexico. For every meeting or event purchased in one of our hotels, the meeting or travel agency will receive e-money that can be used to pay another meeting or event in any of our hotels. This e-money is named e-Ka$h.

This agencies will receive a card that distinguish them as members of this program.Also, the y will have a user and a password to check online their balance, purchases and ther information

HERE IS WHAT WE NEED:

We need the design of the logo and the card member

OUR TARGET AUDIENCE IS:

Owners of meeting and travel agencies (ages between 30's to 50's)

WE LIKE THESE DESIGNS:

We like green (represents money), but can be combined with other colors.
Some logos we like: zippo, swisair
The logo has to be clear about what the program is

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We DO NOT want a logo that looks "Cheap" or too serious.