Online retailer website redesign
a small website (uncoded) project by san212

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are one of the leading online retailers for ceramic knives and are looking to upgrade our website’s look.

HERE IS WHAT WE NEED:

We want a simple and clean look that is minimal and modern. All product descriptions and wording stays the same

The pages we are looking to redesign:
1. Home (with all the section headings displayed on the page: Knives & Knife Sets, About, Product Info, About, Privacy Policy, Warranty, Links, Site Map, Contact Us)
2. Knives & Knife Sets (displays all knives and knife sets, if needed this can be broken up into two sections, 1. Knives and 2. Knife Sets)
3. Individual Product Page (that launches when clicking on a specific product photo) that displays detailed product information
4. Template Page for other text and narrative sections (About, Contact Us, Product Info, Privacy Policy, Returns & Shipping, etc)


OUR TARGET AUDIENCE IS:

No set customer demographic or location, as our customer base is broad -- design should be simple and appeal to a broad range of both domestic and international customers of both genders.

WE LIKE THESE DESIGNS:

www.net-a-porter.com/Shop/Clothing/Dresses

www.mattandnat.com/

Likes: clean, very simple layout. Just the relevant product information is displayed (Product name, brief description and price) -- minimalist. Product pictures page nice, high resolution and very crisp



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We have no specifc logo that we use. We are flexible in the design, color scheme, and font of the Company Name and Tag Line in the Home Page, as long as “Shenzhen Knives” and tag line “Affordable Ceramic Knives” are used. Please keep slogan “Shenzhen Knives are the affordable alternative for your ceramic knife needs” on Home page also (location does not matter)

We must have the 3-piece knife set with free shipping promotion on the Home page