inVentChange.Org: Change. Out Loud.
a logo project by LuckyStartups

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

inVentChange is THE community-powered network for inventing change in real time

We'll be interviewing inVentors of change: non-profits, eco-friendly companies, etc.
as well as people inVenting for change: politicians, activists, humanitarians, community leaders, book authors, journalists etc.

We're building a site/community around these interviews and create a live forum for discussion & interaction.


HERE IS WHAT WE NEED:

A logo that: is bold, simple, sexy, unique, remarkable!

OUR TARGET AUDIENCE IS:

People of the world that are DOing things to improve the world in any way, shape or form.

WE LIKE THESE DESIGNS:

http://www.logomoose.com/logo-design/domino/ (playing with vertical type font)

http://tinyurl.com/cyrgzq (unique branded logo image + simple font type treatment)

http://www.logomoose.com/logo-design/ponder/ (unique branded logo image + simple font type treatment)

http://www.causecast.org/ (simple logo image + simple font type)

http://www.fastcompany.com/ (creative but simple font type treatment)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

NO cheesy lightbulbs or stock images. This logo must be UNIQUE and have a very strong brand presence.