Print Ad for College Newspapers to Plug the Mpayy 5K
a print design project by tj_mpayy

Creative brief

LET ME TELL YOU ABOUT US:

Mpayy is an online and mobile payment processing system that is a debit solution - i.e. people pay from their checking accounts. Mpayy can be accessed through our online website, any mobile web-enabled cell phone and a secure payment widget accessible on Facebook, MySpace and others.

Mpayy provides for free Person-to-Person money transfers, and low cost payment processing for merchants. Individual merchants can sell with their cell phones as a mobile point of sale solution.



HERE IS WHAT WE NEED:

We need an eye-catching Print ad for college newspapers to drive people to become recruiters as part of the Mpayy 5K.

The Mpayy 5K is an online referral engine through which people can upload contacts through Hotmail, Yahoo mail, GMail, LinkedIn, and post their personal links to their Facebook profiles.

Referrers can make up to $5,000 for their converted referrals with verified cell phones.



OUR TARGET AUDIENCE IS:

College students with cell phones who spend time on online social networks, and know people around the country.

WE LIKE THESE DESIGNS:

We like someecards images/content, but are not wedded to it. The most important thing is to get them to http://content.mpayy.com/5k (though will be able to use the vanity url www.mpayy5k.com).

Our idea is communicating the simplicity of inviting people through online tools and making $5,000.

Some ideas we have are below

Join the Mpayy 5K/Earn $5,000 with the Mpayy 5K ...


because no rich relatives will leave you money
Facebook shouldn't just be about embarrassing photos
you deserve something for building up 1,000 friends on facebook
back pay for social networking for the presidential campaign
Investing is long term
Stocks won't make you rich
You can throw a helluva party with the mpayy 5K
spring break is more fun with $$$
you're not eligible for a tax refund
Because stripping is soooo 2008
Because the Lottery is Expensive
Because it's what you should get paid for social networking
You want to bring Change to your bank account
Spending $5,000 is more fun than running a 5K
Fantasy sports don't pay what they used to
you deserve a bailout, too
cash is more fun than credit
Sending emails is way easier than working
dating costs money

So, we would consider anything from photographs with speech bubble to comics to anything else you can come up with.