728 x 90 PROMOTIONAL BANNER AD
a ad banner project by AndiChap

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

For nearly 50 years, Nightingale-Conant has been one of the world’s largest producers and publishers of professional and personal development, wealth building and self improvement audio programs. Our audio library includes over 400 programs available on CD, DVD and MP3 by authors, such as Earl Nightingale, Wayne Dyer, Zig Ziglar, Tony Robbins and dozens more. Please feel free to visit our website (www.nightingale.com ) to get an idea of our products and services.


HERE IS WHAT WE NEED:

We need a 728x90 banner ad to promote our “5 Essential People Skills” audio program by the Dale Carnegie Organization.

The banner will link to a landing page where a free audio download will start playing.

Here's the link to see the landing page the banner ad will link to:
http://www.nightingale.com/landingpages/5Essent...



The BANNER should include this copy:

Are You as Assertive as You Need to Be in Today's Business Environment?
Discover the power of effective people skills.
Free Audio Download (this needs to be emphasized).

The banner will be used on Google's ad network as well as other websites where we promote our products.

Banner specs:
Banner ad file must be 50K or smaller.
Size: 728x90
Banner can include animation but is not necesarry.
Animated ads can be formatted as either .GIF and Flash files.

OUR TARGET AUDIENCE IS:


Our current customer file is about 52% male / 48 % female ages 32-55, with the majority being professional/business individuals looking for personal and professional development.



WE LIKE THESE DESIGNS:

Fonts that are easy to ready.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Things we don’t like:
Please nothing that looks gimmicky.