Logo design for Easy Insight
a logo project by jboe

Creative brief

LET ME TELL YOU ABOUT US:

Easy Insight is a technology startup focused on changing the business intelligence market from something that's slow, expensive, and complex into a simple, fast experience accessible to small and medium businesses. We emphasize usability and speed.

HERE IS WHAT WE NEED:

We need a logo for our website, web application, business cards, and marketing materials.

We're looking for a clean, professional logo that still has enough style to convey an emphasis on our software looking good. Something that conveys concepts of simplicity and speed with the aforementioned style is ideal.

The application that we sell uses a fair amount of blue in its screens, so the logo should use colors that won't clash with that.

OUR TARGET AUDIENCE IS:

Our target audience is the full spectrum of business, from small businesses to large enterprises. Our typical target within those businesses will be on the management side. The logo should present them with an initial impression of professionalism with energy--something that walks the fine line of having energy to grab initial attention, while still being clean enough to provide respectability.