Clearhead
a logo project by osartor

Creative brief

LET ME TELL YOU ABOUT US:

Clearhead provides two main services; executive coaching to head executives and leadership coaching to executives and other business leaders. Both services help our clients with decision-making, communication and focus while executive coaching gives personal advising services to head of companies to help them gain perspective on difficult issues and clarity for better performance. Clearhead implements a process of helping our clients get “unstuck” so they can begin to gain new, clearheaded thinking about themselves and doing better for their teams.

HERE IS WHAT WE NEED:

Our existing logo is being completely scrapped and we need a new logo. We want to inspire confidence, clarity, focus and strength in our new logo. The visual of a “clearhead” is one direction to go, but we don’t want to portray an “empty head”. We would like to use a sans-serif font. We would like to use darker jewel tones, blue, green, darker red with black or dark grey on a white background. The design must have the company name “Clearhead" or "CLEARHEAD” somewhere in the proximity to the logo. There is an option to incorporate the services "Executive and Leadership Coaching"or "EXECUTIVE AND LEADERSHIP COACHING" into the logo but only if it is not too busy. It must work in black and white, grayscale as well as color and must be able to be read on a business card and for our website.

OUR TARGET AUDIENCE IS:

Our clients are business owners, presidents, business leaders, business partnerships and HR directors. We work with small to large companies. We work with a mostly male clients, ages 35 to 65.

WE LIKE THESE DESIGNS:

This has a nice format and provides an option to incorporate the services "Executive and Leadership Coaching"
http://logopond.com/gallery/detail/48332


This was another.
http://logopond.com/gallery/detail/12170


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The word “Clearhead” or “CLEARHEAD”. A sans-serif font.