Measuring Success – Not-for-profit Consulting Company Logo
a logo project by MeasuringSuccess

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The copy from our white paper reads:
"Measuring Success creates quantitative performance tools and models to help nonprofit managers and boards measure and enhance their organizational effectiveness."

Yet there's a very human side to our work as well – we develop good relations with our clients, work hard to tailor our tools to their needs, and go beyond the quant to the personal to make healthier work-cultures as well.

HERE IS WHAT WE NEED:

We need a logo with tall and wide versions. This will be the stem-cell for the redesign of our website, and will be incorporated into memos, reports, presentations, business cards, etc. The logo must remain legible and attractive as it scales; separate large and small versions would be acceptable as well.

OUR TARGET AUDIENCE IS:

Nonprofits. The key words here are going to be PROFESSIONAL and ACCESSIBLE. It should also be a bit hip – we prefer the iPhone to the BlackBerry, if you catch my drift.

The nonprofits we work for include school associations and fund-raising umbrella organizations (they're legit, don't worry).

WE LIKE THESE DESIGNS:

We like humanist sans fonts, but we're not married to them. We love simple, clean industrial design (Apple) and Tufte. Mark Boulton's design has been an influence on me.