Salt Lake City 2009 Conference Logo
a logo project by mopres

Creative brief

LET ME TELL YOU ABOUT US:

We are the International Ticketing Association (INTIX) www.intix.org
We are a professional association that supports, educations, promotes and specializes in the ticketing/admission industry.
We are the people who create the software, deploy the software, manage the venues, manage the box offices, market the events, promote the events and sell the tickets for live entertainment. We are the sports, arenas, concert halls, theatres, performing arts, museums, festivals people. If you go to live entertainment you buy your tickets from our professionals.

This project is for our 30th Annual Conference & Exhibition in Salt Lake City, UT in February 2009. Traditionally the host committee/city have had a logo designed that is reflective of their city, their focus, the conference name. Salt Lake has chosen an photographic image of the mountains vs a more traditional logo. However it is apparent that a logo is necessary for the final print images for the conference.

I have attached logos from previous cities that have been used. I have also attached the brochure as it is reflective of the current promotional materials.




HERE IS WHAT WE NEED:

A logo that is reflective of the annual conference. The logo will be used primarily on print and electronic promotional pieces, signage (directional, event, exhibition, registration, banners) at the conference itself, cocktail napkins, event tickets, website, confirmations, receipts, and finally printed onto those clothlike green grocery type bags that everyone is using/selling nowadays.

The logo will also be used by a sponsor that will be providing us with black leather portolios and the logo will need to be embossed on these portfolios. They have requested a logo for this use in ILLUSTRATOR format.

Kick, fun, colorful. It is the 30th Anniversary of the conference but this is really a secondary need. The primary need is for Salt Lake City, 2009, INTIX. If there is a festive way to incorporate the 30th Anniversary great but not absolute.

OUR TARGET AUDIENCE IS:

Conference attendees
Future members
Promotional for next year

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

INTIX logo; Salt Lake City; 2009

30th Anniversary incorporation could be fun but not absolute

B&W Version
Illustrator version for embossing
Color Version