Investment company website
a logo project by MediaLabPro

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

This website is for an international investment company operating in both the East and Western hemispheres. They are engaged in automotive brokering and finance, real estate brokering and finance, banking services, and general consulting. We are developing a network of websites for their integrated businesses, and they have requested a logo design as part of the project.

They have an emphasis on people, personal interaction, and developing long term relationships with customers.

HERE IS WHAT WE NEED:

The logo should fit into the current tempalates's color and layout schemes as shown at http://wib1.medialabpro.net and http://wib2.medialabpro.net These are both sample logos that 'sorta' capture the ideal, but are obviously borrowed (from Hartnell University and a 3-d Yin-Yang logo).

The client likes the concept of 'yin-yang', interconnected, circular, 'one-part-becomes the other part', yet still wants to maintain the look of an international financial services company.

OUR TARGET AUDIENCE IS:

Middle-upper aged international investors: people with money who want to find opportunities to invest in China and Russia (and other) development opportunities.

WE LIKE THESE DESIGNS:

- Yin-Yang
- Spirals
- Colors to match current development site at http://wib1.medialabpro.net
- May or may not incorporate the letters "WIB"
- Should not be overly colorful: simple, sharp, clean, and modern

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No foreign characters, no nationalistic symbols, should appear 'international' and 'open to all'.
No heavy use of red or other color that clashes with current development designs at http://wib1.medialabpro.net

Nothing cartoony