Wind Turbine
a logo project by quentingargan

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The Turbotricity 2.5kw domestic wind turbine is a high quality product at a very fair price, designed to be rugged, affordable, trouble free and productive in a wide range of wind conditions, particularly light wind.

It comes complete with a free standing tower (11m high) and grid-tie inverter etc.

We are sourcing quality components and using a Scottish design team. It blows all hell in Scotland, so ruggedness is taken for granted...

Renewable energy systems are seen as upmarket and niche. We believe that if you treat something as a commodity and price it accordingly, you will achieve the same profit by selling a large number of turbines (and more satisfaction). Turbotricity is a spin-off from Ecologics (www.ecologics.ie) a solar water heating business which knocked the stuffing out of the price of solar panels and cornered a large share of what was a non-existant market as a result

Most commercial turbines face into the wind. We are opting for a downwind system – the blades face away from the wind. Downwind turbines do a lot less weaving from side-to-side and are more rugged. The only disadvantage to downwind turbines is that as each blade passes the tower, it suffers a brief change because the tower shelters the blade, but this effect is minimised by the use of aerodynamic cowlings. I enclose a drawing of the turbine and cowling, so if an element of the logo could be incorporated into this cowling (or vice-versa), that might be useful (but is not essential, so please don't make this a big issue)

The upside is simplicity and a turbine that requires virtually no maintenance because there are no moving parts exposed to the elements.



HERE IS WHAT WE NEED:

The logo will be used on our website - www.turbotricity.com , literature, newspaper advertisements, notepaper etc.

OUR TARGET AUDIENCE IS:

Our customers want quality and reliability. They probably live in the countryside, are aware that oil prices will rise in the long term and/or are concerned for the environment.