essential church
a logo project by essentiallogogmailcom

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are launching a new church on 2.22.09. It will a very modern looking, family friendly church. Essential Church has been birthed out of our doctrinal statement: On the essentials we have unity, on the non essentials we have liberty, in all things love. We want to focus on that which is essential for people to know God.

HERE IS WHAT WE NEED:

We want a logo that uses the lowercase "e" from essential church. The logo must have a the right looking lower case "e" but we're not sure what that "e" is. We're hoping you can help us find the right looking "e"!!!

We want the logo "e" to be able to stand alone without the church name. The "e" can either be set apart from the name or used as the first letter of the name.

We would like the option of putting ".tv" at the end of our name (our web address will be essentialchurch.tv) It might be easier if you put the .tv on the name and then we can erase it if we want. If making the name look like a web address messes up the design then don't bother with it. We are not sure if we want to use the website name as our official name, but we might at some point want to do that.

The colors we like are similar to the green and black of the Monster Energy drink logo.

We'd also like to be able to get or know the font that used for the design we choose. We will likely put other things on the logo in the future, changing out the word that comes after "essential". The logo will have "essential church", but interior signs might use the logo, but say "essential guests", "essential coffee", etc. We would want the ability to do that on our own in the future.

OUR TARGET AUDIENCE IS:

Young upper-middle class families. They are into things that are stylish, classy, modern, and clean.

WE LIKE THESE DESIGNS:

Everything from Apple Computers & ipods: clean, simple, and

Monster Energy drink: Colors and simplicity with a slight edge

Grace Point Church (see GracePoint.com): Nice lowercase letter logo that is clean and simple. I just like the circle-g. I wish they did a better job of matching their name to the look of the circle-g.

www.essentialchurch.blogspot.com: This was an in-house concept that we did in about an hour. The color, spacing, and font choice needs some work. Feel free to use it as inspiration, make it better, or do something completely different. We're not attached to it by any means.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing that screams cheesy and typical churchy feel. If there are Christian images in the design we'd rather they be subtle or extremely well done. For the most part we're not looking for an overtly Christian or church look.