Full Page Ad
a print design project by cyordy

Creative brief

LET ME TELL YOU ABOUT US:

We are an adirondack chair company that has been building chairs out of HDPE for 20 years.

HERE IS WHAT WE NEED:

We need an ad designed that is 1 full page with bleed. It needs to be in the PDF/X1a format.

OUR TARGET AUDIENCE IS:

Our market is furniture retailers and contract clients (interior designers and hotels). We want to emphasize that we were the first in the industry and that we have evolved from our first adirondack chair in 1989 to nearly 160 products today. We need to visually show them how our product has progressed. We also want to cast the vision for them to partner with us since we are the progressive innovator in the industry. We would like to have a subtle theme somewhere in the lower corner of the ad that shows that this product is made in the USA.

WE LIKE THESE DESIGNS:

We like clean cut. Not too many words. We like to keep it a bit classy. Don't be afraid to add a bit of flair. We want the logo to be a focal point on the top. One concept that would be neat is if it could start black and white with the original adirondack chair and then turn color with the new product. Open to any other ideas that convey a time line. The files titled "original" and "original2" are the photos of our original product (the AD5030 model).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The Poly-Wood Logo. Made in the USA at the bottom. Minimal words to make the point. 1989 should be in there to show how long we have been around. Any other ideas that convey that we are the leaders and innovators in our industry. Our website: www.polywoodinc.com and our phone number (877) 457-3284 listed somewhere at the bottom.