ClubW Online Social Networking Company for Sports Clubs
a logo and stationery project by anrinn184

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Who are we?

“ClubW provides sporting organisations with new revenue streams by allowing their fans to engage with them through new media.” Bottom line we offer social networking (facebook style) solution to Sports clubs to maximise interaction amongst its teams and to generate new revenue streams for the club. Check out www.MyMunster.com if you want to see an example of the service we offer. We are a small enterprise with 4 employees, based in Cork, Ireland.

What does CLubW offer?
New revenue streams for Sports Clubs.
Better communication with the Fans on a daily basis.
ClubW covers all legal, technical and marketing.
Its a win-win situation for Sports Clubs and Fans.

We haven't forgotten the supporter - They get access to a whole new way of supporting their team. And more inportantly, they get to interact with their fellow fans like never before. They take the atmosphere with them, beyond the stadium gate.

Check out our blog on http://blog.clubw.tv/about/


HERE IS WHAT WE NEED:

We need a brand identity for ClubW, a colour logo adaptable for our website and for stationary, business card and letter head.
The logo is the following word, ClubW (Capital C and W and all one word)
We would like an impactful logo in bright colours, I like purple and green but open to options, blue is also good.We like modern colour palettes.
Simplicity is key. Bold and clear design.
The message we would like the convey is that we "Connecting supporters with their sport club" or "Bringing Sports Fans closer to their Clubs", There is a focus on sport, connectivity and interaction. Here are some words and phrases we think best represent CLubW

Young
Professsional
Sport focused
Future thinking
Connecting people
Internet savvy
Innovative
Simplicity
Funky



OUR TARGET AUDIENCE IS:

Our main target market is Sports professionals running sports clubs, senior management who we wish to use ClubW for their clubs social networking needs. We'll have a wide variety of people looking at our site to learn more about us - venture capitalists, advertisers, consumers, marketers, potential employees, and more. We want them to see us as an honest, smart and professional.


WE LIKE THESE DESIGNS:

www.connectit.co.uk
www.classmates.com
www.nimble.ie
www.facebook.com
www.myspace.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No script or black font