Independent Lake Camp
a logo project by NZPhila

Creative brief

LET ME TELL YOU ABOUT US:

A SUPERIOR childrens' summer camp in the Pocono Mountains of Pennsylvania USA, dedicated to a diverse community with committed creativity, individualized programming and superb facilities. Our Philosophy is Celebrating Human Diversity.

HERE IS WHAT WE NEED:

Something cool-funky-creative, not your typical summer campy thing. We don't want a tent and a kid sitting by a camp fire.

We would like our logo to reflect some type of diversity.

We want the logo to be progressive and very different from all other camps.

We are a diverse population with kids from all over the USA and the world.

Our campers enjoy activities such as..............
Extreme Sports, Rock Music, Circus, Sports, Watersports, Horseback, Go-Carts, Creative Arts and Crafts, Theatre, Magic, Dance, Theatre, Digital Arts, and more.......Our program is elective so kids get to enjoy choosing their own activities.

view our website to get an idea of what we are about www.independentlake.com

OUR TARGET AUDIENCE IS:

boys and girls ages 6-17. Middle-Upper income families. Kids and Parents who are wanting a unique summer experience and not your generic camping experience.

WE LIKE THESE DESIGNS:

open to creative input.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want to see camp fires or tents, or only white kids, or only little kids, or only teenagers, it doesn't even have to have kids at all.