Logo for Teluu, an open source communications software company
a logo and stationery project by ismangil

Creative brief

The buyer added updates to the brief. Read them.

We are a small software company. Our products are software building blocks called modules that lets other software developers easily build complete applications in less time. They are also available on many systems, including mobile phones. These modules are collected in a Software Development Kit (SDK).

Our SDK implements protocols that allows conversations such as phone calls over the Internet.

The technical terms for these protocols are; SIP, SDP, RTP, STUN, TURN, ICE.

Our strapline is: Communicate Everywhere

Our software is compact: full featured in a small size.

We need a logo, business card design, post-it, and letterhead

The logos are to be used on the website, paper materials like stationery, datasheets, brochures, and presentation templates. We are also planning it to embroidered on a polo shirt.

The logo must be able to be used on a black/dark background as well as white/light background.

Our main audience are decision makers working at technology companies. Predominantly male, probably 20s - 40s. They usually have engineering background or have experience in sales of technical products.

We'd like to project a dependable, easy to deal with company image.


We like simplicity. Think logos like Microsoft, Nokia.

We don't like complex graphics, especially things/objects like, but not limited to, earth/world, houses, satellite dishes, telephones


We must have a recognizable graphic/icon that is not too complex, because it will be made into an icon including favicon for the website. Stylized 'T' is OK, but not mandatory.

The logos are to be used on the website, paper materials like stationery, datasheets, brochures, and presentation templates.