Logo for Digital Marketing Agency
a logo project by corbett3000

Creative brief

iStrategyLabs is a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation services. Buzzwords aside, we’re focused on one thing – developing great ideas that sell your products and services or advance your cause.

We not only know how to connect with audiences online, we also know how to create experiences in the real world that satisfy a brand’s need to engage its target audience in a deep and meaningful way. This marriage of digital and experiential is essential.

Deliverables:
-A logo

Requirements:
-Must have a horizontal orientation, but also a vertical 'stacked' version

Guidance:

-iStrategyLabs is "An Idea Foundry"...we dream up ideas for clients, and then bring them to life digitally and physically. Imagery around this theme is preferred.

-We think of selves as scientists...experimenting...we call our office a "lab"

-Logos that are canned/stock/font based are not ideal. Custom/hand drawn logos are of most interest to us.

-Our primary color combo is black, red and white

-The logos should be able to work well when recolored for different situations

-The logo should work well in motion graphic animations (NO THIN LINES)

-Adaptability is key

Brand managers, other marketing agencies, highly savvy digital marketers. We want people to think "Wow, iStrategyLabs has the smartest, wildest, most strategic and creative ideas for marketing brands"

we do like our logo: http://www.istrategylabs.com/ but 1/2 the people we talk to hate it.

we like startupweekend's logo: http://startupweekend.com/

we like thinks with a highly digital/retro look: http://www.istrategylabs.com/wp-content/uploads...


No stock logos. No thin fonts. Must be original.