PowerObjects CRM postcard campaign
a print design project by jahanmn

Creative brief

The buyer added updates to the brief. Read them.

pulled from our website www.powerobjects.com

At PowerObjects, we live and breathe Microsoft Dynamics CRM. Whether you are looking for an on-premise or a hosted CRM solution, you have come to the right place. Because our core focus is Microsoft Dynamics CRM, we handle everything from basic (or standard) implementations, to creating a complex line of business applications using CRM as an "XRM" platform.

Series of 6 postcards that will be mailed out from www.shipshapes.net as 6x9 inch plastic postcards http://www.shipshapes.net/greenvue.php - using the green recycled postcards

The mailing campaign will be aimed at driving new Microsoft Dynamics CRM customers for us - preferably hosted customers. Each of the six cards should be unique but carry a common theme throughout. One of the ideas we have been tossing around is creating this persona of "Joe CRM" almost like a CRM superhero of sorts that can solve any problem with CRM. The front of the card would carry the design and the back would be our text with a call to action....

Some of the pains/needs
o Gain total control of sales process with one solution
o Maintain existing customer relationships
o Manage leads more effectively
o Close more sales in less time
o Less time performing administrative tasks and data entry
o Centralized view of preferences, relationships and history
o Better reporting, forecasting, tracking sales, identifying issues

Some of our value propositions
• CRM experts
• Offer CRM options hosted or on-prem
• Proven process
• Talented people
• Local service
• Microsoft Gold Certified Partner
• Proven expertise/successful projects


we pulled a list of sales and marketing professionals in companies in revenue zone of 5-50million in our Geo which is the twin cities in Minnesota

sorry - haven't really looked at alot of other designs

something cool to pull off this "Joe CRM" concept