Website for Amsterdam3000 rally
a small website (uncoded) project by gimaft

Creative brief

Gimaft BV is a Dutch company of four people that recently started to organize adventure rallies for groups of 50-100 people, with a duration of 5-6 days, during summer, under the brand name Am*dam3000. (The * is a star, which is 'ster' in Dutch and thus am-ster-dam ;-). The star you could think of a Hollywood star for example, as our sub-theme is most like going to be movie related: Am*dam3000 - 'moviestars: beauties, bandits and borats'. The destinations during the rally are Netherlands, Germany, Poland, Slovakia, Hungary, Austria, Czech Republic, Luxemburg and Belgium.

Whereas comparable rallies position themselves as being for the filthy rich that want to party (Gumball3000 or Quote Challenge) or for the sheer adventurist with a tiny budget (The Adventurists London to Mongol rallye), we have a different approach.


What we see as an end-product is a website design (both for homepage and a template for the 4 pages behind- N.B. these may be the same) of Am*dam3000. As you will probably notice in the text below and from our logo, the website should radiate:
• Fun in the good old student days
• Adventure, yet also a bit relaxing
• Affordability, yet well organized


o Young professionals (i.e. 20-35 year olds), former students, who long to go 'back to the old days' of uncomplicated fun, drinking etc.
o Normal budget (Trip should cost less than 1200 euros, excluding fuel)
• Credo:
o If you think it is a stupid plan, you should probably execute it!
o A good story is not necessarily true
o A good joke can cost you friends


our logo and
• TheAdventurists.com
http://www.icebreak.com.au
http://www.oakleydesignbrief.com/


Our website should CERTAINLY contain:
• Fun /humor
• Creativity
• Our logo (see above and attached on site) -> any variations with logo (e.g., in buttons) are very welcome
• Large title ‘Amsterdam3000’
• Subtitle ‘Beauties, bandits and Borats’
• Reference to the countries were visiting (e.g., map with the countries highlighted) OR
• Reference to the cities we’re visiting (e.g., map á la Indiana Jones with Amsterdam, Hannover, Berlin, Krakow, Budapest, Bratislava, Vienna, Prague, Munich, Nürburgring, Amsterdam)
• 4 Buttons / links to the (only) 4 pages we have:
o The Trip
o The Beauties
o Sign up
o Contact us

Our website should not contain
• Dullness
• Too much emphasis on speed / rally, as it is more about fun / friends / exciting experiences /