Logo for a Proposed Casino Near Chicago
a logo project by southsider

Creative brief

The buyer added updates to the brief. Read them.

We're looking for a logo for SouthSide Casino - a proposed casino near Chicago, Illinois (USA). We also have posted a separate project for the illustration of the front of the proposed casino.

Let me tell you about us:

SouthSide Casino is a 1,200 patron gambling casino with slot machines and gaming tables. It will be located in a retrofitted 150,000 square foot former warehouse retail store.

Here is what we need:

A color logo (please make sure that your proposal also works well in black and white).

Our target audience is:

This logo will be used for the potential investors and gaming regulators. It will be depicted on the front of the casino and the signage located around the casino. The logo should be in color with medium detail. It should reflect modern style, minimalist - consistent with the design of the casino structure.

We like these designs:

At the moment, no designs come to mind, but you can look at logos of some of the popular casinos in Las Vegas and Atlantic City for inspiration.

Our design absolutely must have:

The words, exactly as written here: SouthSide Casino

Things we don’t like or don't need for this project or other things to avoid using, doing, seeing, etc.:

We don't favor Web 2.0 looks. Remember that this logo is primarily for use offline.