Logo to solidify the image of Southern's Fine Dining, Inc.
a logo project by chef_southern

Creative brief

The buyer added updates to the brief. Read them.

Southern's Fine Dining, Inc., based in Austin TX, provides full-service catering and custom menu creation for exclusive wedding, bridal party, corporate retreat, military gala and vintner dinner functions. The company's motto is "Catering for the most memorable events of your life."

Executive Chef Steve Southern, owner and founder of Southern's Fine Dining, invites you to participate in the creation of a logo that will solidify the image of the company. This logo will be used for business cards, the company website, eventware such as napkins and tablecloths, and corporate goods such as signage, stationary, contracts, email .sig files, and professional attire. The primary audience for the logo will be brides, wedding planners, corporate event planners, patrons of central Texas wineries, and those who enjoy fine dining.

Required project deliverables:
-full color logo (see additional information, below)
-black and white version of logo
-grayscale version of logo
-use of Cambria font for "Southern's Fine Dining" or "Southern's Fine Dining, Inc."
-use of Calibri font for all other words
-use of "Pantone 273 CS" (blue comprised of R=38,G=28,B=112) and "Green 45" (green comprised of (R=0,G=45,B=0)

Not required for this project:
-Web page
-Microsoft Office templates

Desires and interests:
-symmetry of images
-logo options that include the name of the company and that exclude the name
-logo options that include the company name with, and without, "Inc."
-logo options that allow for just an image with the company name or motto "blocked in" or not blocked in
-sizing guidelines from the creative contributor (e.g. how to shrink the logo for use on business cards versus scale up for use on a banner)

Preferred imagery (see uploaded files):
-Cowboy boots
-"Modern Douglas" tartan
-Celtic "Trinity" knot (in silver or gray tone)

Undesirable imagery:
-Chef hat
-generic chef images

On behalf of Southern's Fine Dining, we appreciate your interest in this project and look forward to working with you.