Bounce Backpacker Accommodation Logo Design
a logo project by exodus

Creative brief

We are looking for a logo design for an up and coming backpacker accommodation company called Bounce. Bounce seeks to be recognised as a provider of clean, affordable, friendly and trustworthy accommodation for travellers. Bounce aims to provide “5 Star” Backpacker accommodation, offering excellent quality, service, and value-for-money for its low backpacker prices. Some words used to describe their brand essence are: familiar, honest, contemporary, fun, wholesome, unpretentious, social, welcoming, safe, clean, respecting, and relaxed.

The sought after criteria for a successful logo design are:

• Portray some element of “bounce” – movement, freshness, vibrancy, boldness – while NOT playing on the obvious, overdone, or cliché (bouncing balls, bouncing “O”, bouncing lines)
• Incorporate or work in conjunction with its planned brand colours – blues, greens, whites.
• Effectively translate onto other mediums such black and white, uniforms, and embroidery. Consider especially when applying shadows and gradients to the design.
• Possibly incorporate a character or visual.
• Needs to be bold and outstanding.

The attached reference file provides a general feel of the design direction we are after. Fonts and visuals in reference file are only a rough guide and do not need to be used.