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GoodWeight smartphone app logo
- PeterOdeus has picked a winning logo design
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For $600 they received 158 design concepts from 29 designers!
- Award 1
Over 25,500 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.
Find out more- Buyer Assured$600
- Ended 5-Feb-12 GMTComplete 1328479023|13385966575-Feb-12 9:57 p.m. GMT
- Entries158
- Buyer Participation (?)Amazing
- Dates
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Starts:29-Jan-12 9:57 p.m. GMT
Ends:5-Feb-12 9:57 p.m. GMT
- Awards
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Award 1: $600, was awarded to harkins...
- Formats
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JPG, Vector EPS
- Contract
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Preview: crowdSPRING Contract
- Materials
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There are no materials for this project.
Creative brief
The buyer added updates to the brief. Read them.What is the exact name you would like in your logo?
GoodWeight
What are the top 3 things you would like to communicate through your logo?
Introduction: The tag line of the smartphone app GoodWeight is "Enjoyable weight control for the good-hearted". Meaning that customers can in fact learn to become content on less food by triggering the brain's "happiness centre".
By physically dividing food into several meals, i.e. saving money, parts of the surplus can go to charity instead; Moments of gratitude from the receipients to mentally bring back to the customer's next meal, hence making the customer content on less food in a good circular manner.
The second brain control aspect of GoodWeight is a tool that challenges the customer to eat as LITTLE food as possible in as LONG time as the customer can, in order to make the brain trigger the signal of satisfaction on less food.
The #1 thing to communicate is Feel-good, Happiness, Contentness, Goodness
The #2 thing to communicate is Mind/Heart/Soul Control, as GoodWeight is about tricking the brain/heart/soul to be content with less of the customer's favorite food.
The #3 thing to communicate is Maturity, as the customer is typically an experienced Weight Watcher getting tired of all relapse weight gains.
What logo styles do you like (image + text, image only, text only, etc.)
I love the cleanliness of the apple logo, and its evident metaphorical quality of rebelliously striving for knowledge even when forbidden.
The apple logo also puts the apple image in the centre of attention, whereas the written name "apple" has lower priority.
Hence, an image only logo has top priority, but if an image+text logo comes to mind effortlessly, I might as well love that too.
I absolutely do NOT want any text-only logo.
Do you have any other info or links you want to share?
GoodWeight is an Android app as seen at https://market.android.com/details?id=net.goodw....
The logo must be pleasantly looking both at 57x57 size among other app logos displayed on the smartphone, and at 512x512 size as required by Google (exemplified as the placeholder pic on the above URL under the name "High Resolution Application Icon 512 x 512")