River Moon Coffee Roasting Corporation
a logo project by rivermooncoffee

Creative brief

Business Name

River Moon Coffee Roasting Corporation

What is the exact name you would like in your logo?

River Moon Coffee

What is your industry?

Food & Beverage

Describe the target audience for your logo

Age: 18 - 90+
Sex: Inclusive
Location: St. Croix River Valley, MN (http://www.hmdb.org/marker.asp?marker=3093)
Income: $50,000.00+
Occupation: All
Education: All levels
Lifestyle: Active and involved with friends, community, and tend to have discretionary time to cultivate interests and hobbies.
Values: Enjoy and appreciate good food, things that have aesthetic appeal
Interests: Varied and diverse

What are the top 3 things you would like to communicate through your logo?

1st PRIORITY:
Nature-based, refined, aesthetic sense

2nd PRIORITY:
Nature-based, refined, aesthetic sense interfaced with human desire for pleasure

3rd PRIORITY:
Human-earth consciousness

What logo styles do you like (text only, image only, text and image, etc.)?

Image only of a woman holding a coffee cup, slightly provocative yet tasteful. We are striving for a minimalistic image of her that combines moon and water elements with the water running through her body/image. She should be of unspecified ethnicity, and the vibe of the overall design should have a slight whimsical feeling.

What colors do you want to see in your logo?

Aquamarine & silver

What colors do you NOT want to see in your logo?

Crayon-box colors

Where will your logo be used (print, website, etc.)?

Print & website

Do you have other info or links you want to share?

Please see attachments for files that provide insight on style & concept.