Cool branding character/mascot needed for Budget Stock Photography company (www.pixmac.com)
a illustration project by pixmac

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Pixmac

What do you do?

Pixmac is a microstock stock photography company selling a selection of over 10 million budget pictures via our website www.pixmac.com. We are a global company.

How many pages of illustration do you need?

We need a branding character to go along with our existing logo (please view at www.pixmac.com)

Does your illustration need to be a particular size?

The new branding character will be used on our website, as well as on print collateral such as postcards and brochures. We may also use it as a pop-up stand at tradeshows.

What is your industry?

Stock Photography and in particular Microstock (budget stock photography)

Describe the target audience for your illustration

We are after a branding character to represent Pixmac in the marketplace.

We licence microstock imagery to a broad range of people - graphic designers, art directors, small business owners, internal corporate marketing departments, website designers, magazine designers, bloggers etc. etc. - basically where anyone needs a great image (in the majority of cases for print or website use).

We currently have a logo so ideally, the character would compliment what we have at the moment. But saying that, if you think of something that works – feel free to ditch everything and start again !

Examples of branding characters that have been successful in becoming the voice of the brand include; The Jolly Green Giant, the Aflac Duck, the Geico Gecko, the Michelin Man, Tony the Tiger, MailChimp, and the Planters Peanut man.

Pixmac’s brand message is really about trying to become a useful day-to-day tool for people who source and use budget stock photography as well as represent the photographers we represent to the best of our abilities.

We’re a young, fresh start up, and a forward thinking company. We’re informal and all we really care about and helping other designers around the world do the best work they can within what seems like ever shrinking budgets.

Info about us to help you out!

• 10 million pictures, so plenty of choice
• A really user friendly interface
• Fast page upload speeds
• Great Customer service
• Fun
• Fresh
• New media savvy

What 3 things would you like to communicate to your audience through your lillustration?

One-stop shop for budget stock photography
Fast, efficient website
Great customer service

What lillustration styles do you like?

Cartoon
Graphic
Retro Comics
Stylized

What colors do you want to see in your illustration?

our brand colours are Pink, White and Grey - so ideally our new branding character would reflect this.

What colors do you NOT want to see in your illustration?

anything that clashes with our current brand colours!

What adjectives should best describe your illustration?

cool, young, relevant, hip, fresh, current

Where will you use the illustration (print, website, etc.)?

on our webstite and also in print collateral etc.

Do you have additional info or links you'd like to share?

http://www.pixmac.com/
http://blog.pixmac.com/page/2/
http://blog.pixmac.com/1298/brand-new-pink-bann...
http://www.pixmac.com/map