Urgent Logo Design for Financial Services Company (hedge fund)
a logo project by matterofform

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Oberoi Capital Partners

What is the exact name you would like in your logo?

Oberoid Capital Partners

What is your industry?

Financial Services

Describe the target audience for your logo

Middle Eastern investors. Company is based in London, and the age market is 30-40.

What are the top 3 things you would like to communicate through your logo?

1. Old Money
2. Security
3. Wealth

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Symbol (creatively made of the initals 'OCP)

What colors do you want to see in your logo?

Green and Gold. Well Chosen Pantone colours. Please have a look at the Islamic shades of Green, as much of the target audience is Middle Eastern

What colors do you NOT want to see in your logo?

Please primarily stick to Green and Gold. The client is very emphatic about this. The rest is up to you, as long as the colours are complimetary

Where will your logo be used (print, website, etc.)?

Print, Website

Do you have other info or links you want to share?

It is important for her to seem bigger than she is, incite a feeling of security within her clients and appeal to a middle eastern and indian market.

She would like to make a symbol/identity out of the initials OCP. She definitely doesn't want anything overly resembelent of arabic lettering, but i think it might be an idea to play with the position of the letters OCP to create some sort of visual identity. Perhaps a bit of 'flourish'. She has been looking at arabic lettering. A touch of femininity, but remember, the audience are largely male

There is an attached file: The clients comments were

'Yellow too mustard, should be gold. Like it but don't love it"

"Nice but dont love it