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Insurance Exchange Trust Logo
a logo project by cmatochi

cmatochi has picked a winning logo design

For $500 they received 145 design concepts from 44 designers!

  • Award 1
    Proposal. by Dendo

Over 25,500 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:27-Aug-10 2:34 p.m. GMT

Ends:1-Sep-10 2:34 p.m. GMT

Awards

Award 1: $500, was awarded to Dendo

Formats

Vector EPS, JPG,

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

CIAB for the Insurance Exchange Trust

What is the exact name you would like in your logo?

Insurance Exchange Trust

What is your industry?

Commercial Insurance

Describe the target audience for your logo

Executives of insurance brokerage firms and companies - think high end financial services executives, not a stereotypical insurance salesman.

What are the top 3 things you would like to communicate through your logo?

The Trust provides oversight of the Insurance Exchange. It ensures that the Exchange is fair and neutral, and protects the data that users put into the Exchange. The logo should communicate strength, solidity, protection, security and safety.

What logo styles do you like (text only, image only, text and image, etc.)?

The logo could be text only or a text/graphic combination. Including a graphic would be great, but we don't recommend anything that could be considered a cliche symbol of strength. The logo should look clean and contemporary - we like to be on the cutting edge of design.

What colors do you want to see in your logo?

Probably blue, as it is often interpreted as a color that evokes safety and comfort. Am open to various dark/strong shades of blue and combining it with other colors (except for grey - logo should not be blue and grey)

What colors do you NOT want to see in your logo?

We do not want red or gold to be prominent in the logo

Where will your logo be used (print, website, etc.)?

for print and web use

Do you have other info or links you want to share?

You can view this page for more information on the Exchange and the Trust. The look and feel should NOT look like this page, however: http://www.lexisnexis.com/risk/insuranceexchang...