Custom Truck Manufacturer
a company naming project by diegocortes

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Our company will start the customization of Trucks to make them mobile kitchens for our customers, we will be making Food Trucks. We like the name to be cool, American style, rocker style, West Coast Type and very professional. For example, we love STREET CUSTOMS. We would like to have the words "Food Trucks" on our name or like a tag line.

Do you require that a .COM or other URL be available for the new name?

We do require a .com available.

What is your industry?

Restaurant , Mobile Restaurant, Food Trucks

Describe your customers

Mom and Pop Restaurant Owners willing to expand into Food Trucks, Large restaurant Franchises that will start franchising through Food Trucks, People that want to get into the Food Truck business but have no restaurant at al

What 3 things do you want your company name to communicate to your customers?

1) Coolnes
2) Prefessional
3) American Made

List the names of your top three competitors

www.vendingtrucks.com
www.foodcartusa.com
www.californiacartbuilder.com/

What character, tenor, or spirit do you wish to convey?

Coolness, a bit of rocker, a bit of LA type "gangster", we love the logo STREET CUSTOMS or WEST COAST Choppers, we need to convey that we are sell high quality and professional custom Food trucks

Are there any words or phrases you especially like or hate?

We love CUSTOMS, we do want to have the words FOOD TRUCK, we like the following:
Vending, Mobile Restaurants, Food Carts, etc

Do you have other info you want to share?

We are manufacturing CUSTOM FOOD TRUCKS, so we do need to have Food Truck in our name, maybe like a tag line or something.