Parachute + Computer = New Brand Identity Needed!
a logo and stationery project by Parachute

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Parachute

What do you do?

Parachute is a computer support and IT consulting company that helps businesses with their technology needs and goals. Parachute provides a proactive, reliable and personable approach to tech support. Our techs are highly skilled, very personable, experienced, honest, organized, efficient, and professional. The team is comprised of forward-thinkers who make great strides to prevent IT issues happening in the first place. 

We work with desktops, laptops, and servers on both Windows and Mac, we also work with mobile devices (iPads, BlackBerries, iPhones, etc). Our team provides server and network setup and maintenance, data backup, resolution of slow computer performance, data security, and virus/malware control. We assist organizations by consulting on IT projects, software/equipment purchases, transitioning to new computers and office moves.

What is the exact name you would like in your logo?

Parachute

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business cards and letterhead

What is your industry?

Technology, Computer Support, IT Consulting

Describe the target audience for your logo and stationery

Our target market, or ideal client, is a business with 10 - 40 employees who need consistent IT maintenance on a regular basis.

Our current client base consists of mostly businesses with 1 - 30 employees, as well as some residential client in luxury high-rises in San Francisco, such as the Four Seasons and St. Regis Penthouse Properties.

What 3 things would you like to communicate to your audience through your logo and stationery?

We hope this is helpful and not too much information...

1.) Parachute represents a proactive, reliable, and personable approach to tech support. What sets us apart from the competition is our responsiveness, our attentiveness to each client, and our focus on preventing IT issues from happening in the first place.
2.) Our techs are very personable and communicate well with our clients, avoiding "tech talk"; instead we use easy to understand terms and explanations. They are highly skilled, very personable, experienced, honest, organized, efficient, and professional.
3.) Our clients see us as an extension of their own companies. We develop long-term relationships with our clients and their employees. Our clients know that we provide honest services at an honest rate. Invoices are always fair and detailed. Our clients know that we always look out for their best interests and appreciate that we are very responsive and attentive.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image please.

We would like something that is "modern-looking", as we are a technology company.
We are very open-minded at this point and would prefer to see your artistic ability and creativity. We don't want to sway you one way or limit ourselves to another company's design, look, or idea.

What colors do you want to see in your logo and stationery?

We are completely open to your ideas and creativity

What colors do you NOT want to see in your logo and stationery?

We are completely open to your ideas and creativity

What adjectives should best describe your logo and stationery?

Brand identity and creating a very memorable brand for our company. There are many IT firms out there, so we are looking for a way to stick in people's mind, and create an interest in our services. We would like to create a lasting impression that separates us from the standard or typical IT consulting/computer support companies and competition.

Where will your logo be used (print, website, etc.)?

Our primary logo need is for business cards, stationary, signage for our office, and our website. We would also like to be to use it on other items: brochures, notepads, pens, shirts, bags, large format signs, advertising, folders, mugs, etc.

Do you have additional info or links you want to share?

- A great font is important to us and we are excited to see what you come up with to go along with the logo.
- We must have the word Parachute in the logo, as that is the name of our company. We are open-minded to that being in all capitals, or all lower case, or a mix of the two.
- A sans serif font
- We would probably prefer NOT to see any computer or other technology equipment in the logo, however, we are not totally opposed.