MagazineLiteracy.org - Comfort Food for Homeless Moms and Kids Reading Together
a ad banner project by MagazineLiteracy

Give Back

Give Back is our community's way of helping worthy non-profit and charity causes. Creatives have agreed that for these special projects, no monetary awards will be given. crowdSPRING will waive its fees and will assist the organizations with posting their project. We will collaborate together to help those less fortunate. Give Back projects will work just like standard projects, including contracts, wrap-up, notifications, etc. To help the learning process along in these projects, we will encourage creatives to collaborate and to provide constructive feedback to each other.

We will find ways to recognize creatives whose work is selected. Among other things, we will write in our blog about the project and the winning creative, the work will appear on a Hall of Fame type page that we are developing (this page will display winning designs), and we will look for ways to profile the winning creative(s) on our home page.

We'll ask the winning creatives in Give Back projects to propose other worthy non-profits and charities that can benefit from this effort. We hope that in this small way, we can help non-profits and charities around the world.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Magazine Publishers Family Literacy Project, Inc. (aka MagazineLiteracy.org)

What do you do?

MagazineLiteracy.org is the first and only global, magazine industry-wide literacy project dedicated to helping at-risk children and families learn and love to read, by supplying favorite new and gently used, recycled magazines to community literacy programs.

Our mission and our passion is to inspire consumers, businesses, and groups to support community literacy priorities by donating funds, volunteer time, and magazines.

Our top priorities for magazine distribution are literacy programs that serve homeless children, teens, and families; moms and children in domestic violence shelters; foster children; families served by food pantries; and youth in mentoring programs.

Our objective is to create advertising and promotions that drive consumers to MagazineLiteracy.org, where they can take immediate action to meet literacy needs by donating funds, volunteer time, and magazines.

web: http://magazineliteracy.org
blog: http://magazineliteracy.wordpress.com
fb: http://facebook.com/magazineliteracy
tw: http://twitter.com/magliteracy

Do the ad banners need to meet specific size requirements?

Banners should meet Interactive Advertising Bureau (IAB) size standards, as outlined below.

How many different size variations of the ad banner do you need designed?

300 x 250
250 x 250
468 x 60 (Full Banner)
234 x 60 (Half Banner)
728 x 90 (Leaderboard)
160 x 600 (Wide Skyscraper)

What is your industry?

Magazines, Charity, Education, Literacy, Homeless, Hungry, Domestic Violence, Mentoring

Describe the target audience for your ad banner design

Age 21+ Professional women, business owners, and moms, primarily - but not intending to exclude men.

Our audience loves magazines and children. They're generous, nurturing, sharing, giving, spirited, confident, financially secure and eco-friendly.

What 3 things would you like to communicate to your audience through your ad banner design?

1. Like a bowl of soup with warm buttered bread... or a cup of hot chocolate and marshmallows... express the comfort that a magazine can bring to a child and mom who have fled to a homeless or domestic violence shelter.

2. MagazineLiteracy.org puts favorite children’s and consumer magazines into the hands, hearts, and homes of children and families who want to learn and love to read them.

3. Consumers and business owners who love magazines make the magazine connection happen by visiting MagazineLiteracy.org to take immediate action to donate funds, volunteer time, and magazines.

How is your company different from your competitors?

100% of consumer and business financial support is used to get magazines to at-risk children and families. MagazineLiteracy.org is the first and only literacy project of its kind and scale, anywhere, ever.

What ad banner design styles do you like?

Web 2.0, bold, bright, striking, warm, call to action; dynamic; static and layered; combining bright colors, bold lettering, and compelling images that draw attention.

What colors do you want to see in your ad banner design?

bright, bold, edgy, dramatic colors that grab attention and call for action - but don’t clash with our logo. Please exercise your understanding of the meaning of various colors - in terms of being congruent with the mood of our ads - warm, comforting... and our immediate call to action.

What colors do you NOT want to see in your ad banner design?

Need to avoid clashing with logo colors.

What adjectives should best describe your ad banner design?

bright, bold, edgy, dramatic, warm, compassionate, compelling, inspired, magnetic, actionable - want the audience to be in the mom's shoes... to be able to reach out and touch the magazine - for their own familiar connection and engagement to bring comfort by visiting MagazineLiteracy.org to take immediate action.

What content must be included in the ad banner design?

MagazineLiteracy.org Logo (center image portion without surrounding words); MagazineLiteracy.org by name (initial caps optional - depending on ad style); a call to immediate action

Do you have additional requirements or links you'd like to share?

children’s or consumer magazine images should be non-descript - recognizable as magazines, without showing identifiable brands. Would like to see visuals of magazines in the hands of children and moms; moms reading to children; siblings reading to each other, etc. - the ideas of magazines as “comfort food” and magazines “in the hands and hearts” of children and families should come across.