Open Standards Alliance
a logo and stationery project by mazsa

Creative brief

Business Name

Open Standards Alliance

What do you do?

Founded in 2008 by 25 Hungarian private persons (in 2009 joined 5 juristic persons as well).

Our present president (from 28.05.2010)
Peter Paál, CEO at http://ibm.com/hu

Our geographical scope:
1. Hungary
2. European Union
3. Earth

Our first achievement:
http://nyissz.hu/blog/10-points-on-the-mandator...

Our values:
Openness, that means:
0. provable, transparent, modular, simple, usable and continuously improved
I. operability and effectivity
II. interoperability and efficiency
III. interchangeability, reusability and portability
IV. competition and exchange
V. empowerment

Our purpose:
Open Standards Alliance
for Better Societies through Personalised Services

More:
http://nyissz.hu/about/

What is the exact name you would like in your logo?

[See below (@ "What logo and stationary design do you like?")]

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

biz cards, etc:)

What is your industry?

general (not limited to informatics, cf. http://nyissz.hu/about )

Describe the target audience for your logo and stationery

anybody (with http://en.wikipedia.org/wiki/Conceptual_thinking )

What 3 things would you like to communicate to your audience through your logo and stationery?

[See our Values above (@"What do you do?")]

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Logo and stationery design
- with or without our name and
- with or without our purpose

- in English:

Open Standards Alliance
for Better Societies through Personalised Services

- in Hungarian:

Nyílt Szabvány Szövetség
Személyre Szabott Szolgáltatásokkal a Jobb Társadalomért

What colors do you want to see in your logo and stationery?

Cf. the Tango design guidelines http://tango.freedesktop.org/Tango_Icon_Theme_G...

What colors do you NOT want to see in your logo and stationery?

Cf. the Tango design guidelines http://tango.freedesktop.org/Tango_Icon_Theme_G...

What adjectives should best describe your logo and stationery?

We do not want to constrain you.

As usual, it should be simple, quickly recognizable in black and white as well as color, and in small-scale or large scale.

It should follow the Tango design guidelines http://tango.freedesktop.org/Tango_Icon_Theme_G...

Where will your logo be used (print, website, etc.)?

print, website, etc:)

Do you have additional info or links you want to share?

In Hungarian, the abbreviation ("nyissz") of our name ("Nyílt Szabvány Szövetség") means "snip" (the sound of the working scissors:) Unfortunately, the abbreviation ("osa") of our name ("Open Standards Alliance") means nothing.

We absolutely must have:

Hungarian fonts: http://en.wikipedia.org/wiki/ISO/IEC_8859-2 test: áéíóúöőüűÁÉÍÓÚÖŐÜŰ

Open and free fonts e.g http://openfontlibrary.org

Vector EPS, JPG, PNG filetypes, and AI if possible

Thank you:)