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ROAD RUNNER SPORTS VIP FAMILY LOGO
a logo project by RRSVIP

Dates

Starts:22-Jul-10 11:56 p.m. GMT

Ends:29-Jul-10 11:56 p.m. GMT

Awards

Award 1: $250

Formats

Vector EPS, JPG,

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Road Runner Sports

What do you do?

RRS is a retailer of running & walking shoes with a customer loyalty club called the VIP Family. VIP Family Members enjoy the biggest savings, exclusive VIP-only discounts, extra special customer care, guaranteed lowest prices, and special VIP-only events. VIPs comprise the majority of RRS customers.

What is the exact name you would like in your logo?

VIP Family (with tagline: Win Together!)

What is your industry?

Running, Walking & Fitness

Describe the target audience for your logo

The Road Runner Sports Customer leads an active lifestyle. They range from the competitive runner, to the active walker, or to the gym rat. Value is important, but what really keeps them coming back to Road Runner Sports is the amazing, high-energy, WOW! experience they get when shopping with us. They seek comfort, style and function delivered in a fun, friendly, and very accommodating way.

What are the top 3 things you would like to communicate through your logo?

- The VIP Family is so great that everyone should become a VIP.
- Join VIP and you’ll be part of our great family of passionate, fun-loving runners & walkers
- Logo should be fun, playful (not juvenile), and make customers smile and feel great.

What logo styles do you like (text only, image only, text and image, etc.)?

Logo style: image with text. Admired logos: Road Runner Sports, Adidas, Nike,

What colors do you want to see in your logo?

Orange (Pantone 716C), Blue (Pantone 285C), White

What colors do you NOT want to see in your logo?

n/a

Where will your logo be used (print, website, etc.)?

Print, Web, Retail Signage

Do you have other info or links you want to share?

Road Runner Sports website: roadrunnersports.com

Goals of the VIP Family Membership:
Engaged Members – feel special, proud to be a part of our family
Brand Advocates – passionate and loyal to the brand, not just low prices
Surprise & Delight – recognize with the right perks at the right time
Represent RRS Culture – FUN! Your extended family. You’re special. We care.

Mandatory Inclusions
- Logo with words VIP Family
- Tagline included in logo: “Win together.”
- A simple icon similar in style to a mobile phone app
- Icon should be able to stand alone and be incorporated into the logo

Brief updates

20-Sep-10 9:26 p.m. GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "jaimegrafick" for their great work - congrats, jaimegrafick!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew